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Season MMXXVIFrom Marrakech to the Sahara, privately kept.Plan Your Journey
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Serenity Morocco ToursS
SerenityMorocco Tours

Crafting extraordinary journeys through Morocco's timeless landscapes. We curate experiences that transform travel into art.

31 Rue 110, Hay Moulay Abdellah
Casablanca, Morocco 20000
+212 701 664 704concierge@serenitymoroccotours.com

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  1. Home
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  3. Luxury Morocco

Curated by Serenity Morocco Tours

The Art of Luxury Travel in Morocco

Where ancient artisanship meets contemporary opulence. From royal palaces in Marrakech to starlit desert camps in the Sahara, discover Morocco through the lens of uncompromising luxury.

12

Exclusive Properties

6

Fine Dining Venues

10

Private Experiences

5

Championship Courses

Explore Luxury ToursSpeak to a Specialist
Where to Stay

Iconic Luxury Properties

From palatial hotels owned by royalty to intimate riads hidden within the medina. Each property represents the pinnacle of Moroccan hospitality.

Palace Hotel

Royal Mansour Marrakech

Medina, Marrakech

$1,200 - $15,000/night

The crown jewel of Moroccan hospitality, owned by King Mohammed VI. Each accommodation is a private riad with three floors, personal butler service, and underground tunnel passages for staff. Architecture by master craftsmen over 3 years.

  • Private riads with rooftop terraces
  • Underground tunnel service network
  • Three Michelin-worthy restaurants
SpaPoolRooftop53 rooms

Best for

HoneymoonsSpecial occasionsUltimate luxury seekersFood lovers
Palace Hotel

La Mamounia

Hivernage, Marrakech

$600 - $8,000/night

Legendary palace hotel since 1929, set in 17 acres of century-old gardens designed by Sultan Mohammed Ben Abdallah. Winston Churchill called it "the most lovely spot in the whole world." Renovated by Jacques Garcia.

  • Historic 1929 palace in 17-acre gardens
  • Churchill Bar with original memorabilia
  • Three heated swimming pools
SpaPool209 rooms

Best for

History loversGarden enthusiastsClassic luxuryCelebrity spotting
Luxury Riad

El Fenn

Medina, Marrakech

$300 - $2,500/night

Boutique riad co-owned by Vanessa Branson, a vibrant art-filled retreat in the heart of the medina. Contemporary art collection by Moroccan and international artists. Three pools across multiple levels.

  • Contemporary art collection throughout
  • Three pools including rooftop infinity
  • Acclaimed restaurant with farm-to-table
SpaPoolRooftop28 rooms

Best for

Art loversDesign enthusiastsBoutique seekersFoodies
Resort

Amanjena

Amelkis, Marrakech

$800 - $5,000/night

Aman Resorts' Moroccan outpost, designed to evoke a Sultan's palace. Rose-pink pavilions surround a grand bassin (ancient irrigation pool). Ultimate seclusion with impeccable Aman service minutes from the medina.

  • Rose-pink pavilions with private gardens
  • Grand bassin reflecting pool centerpiece
  • Tennis and padel courts
SpaPool39 rooms

Best for

Privacy seekersCouplesWellness retreatsArchitecture lovers
Palace Hotel

Selman Marrakech

Route d'Amizmiz, Marrakech

$500 - $4,000/night

A palatial estate famous for its purebred Arabian horses that roam the grounds. The 80-meter infinity pool is one of the longest in Africa. Jacques Garcia-designed interiors with lavish Moorish details.

  • Purebred Arabian horses on property
  • 80m infinity pool facing Atlas Mountains
  • Jacques Garcia palatial interiors
SpaPool60 rooms

Best for

Horse loversFamiliesPool enthusiastsRomantic getaways
Luxury Riad

Riad Fes

Fes el-Bali, Fes

$250 - $1,200/night

Leading luxury riad in Fes, a restored 19th-century palace with zellige-clad interiors, a stunning central courtyard, and panoramic terrace overlooking the ancient medina. Member of Relais & Chateaux.

  • Relais & Chateaux member
  • Panoramic medina terrace
  • Award-winning L'Ambre restaurant
SpaPoolRooftop21 rooms

Best for

Culture seekersFood loversRomantic escapesHistory enthusiasts
Luxury Riad

Palais Amani

Fes el-Bali, Fes

$200 - $800/night

A beautifully restored Andalusian-style palace with a central garden of fruit trees and fountains. Known for its exceptional cooking school and rooftop views of the medieval medina.

  • Award-winning cooking school
  • Andalusian garden courtyard
  • Rooftop bar with 360° views
SpaPoolRooftop15 rooms

Best for

FoodiesCooking enthusiastsGarden loversCultural immersion
Palace Hotel

Heure Bleue Palais

Medina, Essaouira

$200 - $700/night

Relais & Chateaux boutique hotel perched on the ramparts of Essaouira's medina. Rooftop pool and cinema, elegant rooms mixing vintage and contemporary Moroccan design. The Blue Hour terrace captures the magical Atlantic light.

  • Relais & Chateaux member
  • Rooftop pool and terrace
  • Private cinema
SpaPoolRooftop33 rooms

Best for

Film loversBeach getawaysArt enthusiastsRomantic weekends
Desert Camp

Merzouga Luxury Desert Camp

Erg Chebbi, Merzouga

$300 - $1,500/night

An exclusive desert camp in the Erg Chebbi dunes offering luxury Berber tents with en-suite bathrooms, heated during winter. Experience sunset camel rides, traditional music under the stars, and dawn dune walks.

  • Luxury Berber tents with en-suite
  • Private sunset camel treks
  • Stargazing from personal terrace
15 rooms

Best for

Adventure seekersStargazersRomantic getawaysPhotography
Palace Hotel

El Minzah Hotel

Ville Nouvelle, Tangier

$150 - $500/night

Historic grand hotel dating to 1930, a legendary haunt of writers and diplomats during Tangier's International Zone era. Andalusian gardens, classic Moorish architecture, and commanding views of the Strait of Gibraltar.

  • Historic 1930 grand hotel
  • Andalusian garden courtyard
  • Views of Strait of Gibraltar
SpaPool140 rooms

Best for

History buffsLiterary travelersBusiness travelersEuropean weekend escapes
Mountain Kasbah

Kasbah Tamadot

Asni, Atlas Mountains

$400 - $3,000/night

Richard Branson's Moroccan retreat, a stunning kasbah perched in the Atlas Mountains with views of Toubkal. A Virgin Limited Edition property with Berber-inspired luxury, infinity pool, and mountain adventures.

  • Virgin Limited Edition property
  • Infinity pool with Atlas panorama
  • Mountain biking and hiking trails
SpaPoolRooftop28 rooms

Best for

Adventure loversMountain retreatsFamiliesWellness seekers
Where to Dine

Exceptional Fine Dining

Morocco's culinary scene rivals any capital in the world. From seven-course palace feasts to avant-garde tasting menus by world-trained chefs.

NOMAD

Modern Moroccan · Medina (near Spice Square), Marrakech

Trendsetting rooftop restaurant overlooking the spice market, reimagining Moroccan classics with contemporary technique. Famous for its lamb tangia, cauliflower steak, and photogenic terrace views of the medina rooftops.

Specialties

Lamb tangiaCauliflower steakChocolate fondant with orange blossom
Contemporary, photogenic rooftop, hipster-chicReservation required

Dar Yacout

Traditional Moroccan feast · Medina, Marrakech

Legendary palace restaurant offering the quintessential Moroccan dining experience. Multi-course feast served in opulent rooms with live Gnaoua music. Reservations essential - this is the most famous dinner in Marrakech.

Specialties

7-course Moroccan feastPastillaMechoui lambTraditional entertainment
Palatial, candlelit, magicalReservation required

Le Jardin

Moroccan-Mediterranean · Medina (near Medersa Ben Youssef), Marrakech

Hidden garden restaurant in the heart of the medina, a lush oasis of banana palms and birdsong. Light, healthy Moroccan-Mediterranean menu. The perfect lunch stop during medina exploration.

Specialties

Moroccan saladsFresh juicesGrilled fishVegetarian options
Tropical garden, peaceful oasisWalk-ins welcome

NUR

Contemporary Moroccan · Fes el-Bali, Fes

Fes's finest dining experience in a beautifully restored riad. Chef Najat Kaanache (trained with el Bulli and Noma) creates avant-garde Moroccan tasting menus that tell the story of Fassi cuisine through modern technique.

Specialties

Tasting menuDeconstructed pastillaMolecular hariraSaffron desserts
Intimate riad, candlelit courtyardReservation required

La Sqala

Moroccan seafood · Medina, Essaouira

Charming garden restaurant set within the old fortification walls of Essaouira. Known for the freshest seafood in town, traditional Moroccan breakfast, and shaded garden seating. A beloved institution.

Specialties

Grilled catch of the daySeafood pastillaMoroccan breakfast spreadFresh orange juice
Garden within fortress walls, historicalWalk-ins welcome

Le Salon Bleu

Moroccan-International · Kasbah, Tangier

Rooftop restaurant in the Tangier Kasbah with panoramic views across the Strait of Gibraltar to Spain. Serves Moroccan classics alongside Mediterranean fare in a blue-and-white artistic setting.

Specialties

Seafood tagineTangier-style briouatsMediterranean plattersSunset cocktails
Bohemian rooftop, panoramic strait viewsReservation required
Wellness & Spa

Palatial Spa Retreats

The hammam tradition has been perfected over centuries in Morocco. Experience it at its absolute finest in world-class spa settings.

Luxury Spa

Royal Mansour Spa

Marrakech

The largest and most opulent spa in Marrakech at 2,500 sqm. White Carrara marble, celestial dome, and treatments using exclusive Moroccan products. The hammam ritual here is considered the finest in the country.

Signature Treatment

Royal Hammam Experience (90 min) - Traditional cleansing, ghassoul clay, argan oil massage

Royal HammamArgan Oil RitualAtlas Cedar WrapDiamond Energy Facial
800-3,000 MAD per treatment60-180 minutes
Traditional Hammam

Heritage Spa

Marrakech

Award-winning spa in a restored 14th-century riad in the medina. Authentic traditional hammam with modern luxury touches. Uses only natural Moroccan products: argan oil, black soap, ghassoul clay, and rose water.

Signature Treatment

Argan Hammam Luxury (120 min) - Full body scrub, argan mask, hot towel, massage

Traditional HammamArgan HammamCouple's HammamDeep Tissue Massage
400-1,500 MAD per treatment60-120 minutes
Luxury Spa

Les Bains de Marrakech

Marrakech

Luxurious day spa in the Kasbah district offering a full menu of Moroccan-inspired treatments in beautifully designed treatment rooms. Known for couples packages and bridal hammam rituals.

Signature Treatment

Moroccan Bride Ritual (3 hours) - Full body preparation, hammam, henna, massage

Hammam TraditionnelOrange Blossom RitualOriental MassageMoroccan Clay Body Wrap
500-2,500 MAD per treatment60-180 minutes
Private Experiences

Unforgettable Luxury Experiences

From private desert glamping to royal cooking masterclasses. Each experience is exclusively curated for discerning travellers who seek the extraordinary.

desert

Private Luxury Desert Glamping

Exclusive desert camp experience with luxury furnished tent, private chef, sunset camel trek, stargazing with telescope, and dawn hot air balloon option over the Sahara dunes.

2 nights / 3 days2-6 guestsMerzouga / Zagora
Private luxury tentPersonal chef & butlerSunset camel caravanStargazing session+3 more
$1,500 - $5,000 per coupleBest: October - April
culinary

Royal Moroccan Cooking Masterclass

Private cooking class with a former Royal Palace chef in a stunning riad kitchen. Learn ancestral recipes passed through generations of palace cooks. Includes market tour with the chef for ingredient selection.

5-6 hours2-8 guestsMarrakech
Guided spice market tourFull cooking lesson (4 dishes)Recipe bookletLunch with wine pairing+2 more
$200 - $500 per personBest: Year-round
adventure

Atlas Mountains Hot Air Balloon

Sunrise hot air balloon flight over the Atlas foothills, Berber villages, and palm groves. Followed by a champagne breakfast in a traditional Berber village with panoramic mountain views.

4 hours (dawn departure)2-16 passengersMarrakech
Hotel pickup at dawn1-hour balloon flightChampagne breakfastBerber village visit+2 more
$250 - $400 per personBest: Year-round (weather permitting)
wellness

Private Royal Hammam Ritual

Exclusive private hammam experience in a centuries-old bathhouse. Traditional black soap scrub, ghassoul clay mask, rose water rinse, and argan oil massage by expert therapists. The ultimate Moroccan wellness ritual.

2-3 hours1-4 guestsMarrakech
Private hammam roomBlack soap body scrubGhassoul clay treatmentRose water rinse+2 more
$100 - $300 per personBest: Year-round
cultural

Private Insider Medina Experience

Behind-the-scenes medina tour with a local historian and fixer. Access artisan workshops, hidden palaces, private gardens, and rooftop terraces not open to the public. Includes exclusive visits to master craftsmen.

4-5 hours2-6 guestsMarrakech / Fes
Expert local guide/historianHidden palace accessArtisan workshop visitsTraditional lunch+2 more
$150 - $400 per personBest: October - May
nature

Sahara Astronomical Experience

Professional stargazing session in the Sahara with an astronomer guide, high-powered telescope, and astrophotography equipment. The Sahara offers some of the darkest skies on Earth for celestial viewing.

3-4 hours (after dinner)2-10 guestsMerzouga
Professional astronomer guideHigh-power telescopeSky map and constellation guideNight photography tips+2 more
$100 - $250 per personBest: Year-round (best Oct-Mar)
shopping

VIP Souk Shopping Experience

Personal shopper and style advisor guides you through the best artisan workshops and hidden showrooms of the medina. Expert bargaining on your behalf, plus access to wholesale workshops for the finest leather, textiles, and ceramics.

3-4 hours1-4 guestsMarrakech
Personal shopper/translatorExpert bargaining assistanceAccess to hidden workshopsMint tea at stops+1 more
$100 - $200 per person (excluding purchases)Best: Year-round (avoid midday in summer)
romantic

Private Dinner at Kasbah Ruins

An unforgettable private dinner set in the ancient ruins of a desert kasbah under the stars. Personal chef prepares a 5-course Moroccan feast, live oud music, lantern-lit pathway, and rose petal decorations.

3-4 hours (evening)2 guestsOuarzazate
Private kasbah venue5-course Moroccan feastPersonal chef & waiterLive oud musician+3 more
$400 - $1,200 per coupleBest: September - May
adventure

Guided Atlas Mountain Trek

Guided hike through the stunning High Atlas with a certified mountain guide. Visit Berber villages, waterfalls, and alpine meadows. Options range from easy valley walks to challenging summit attempts on Toubkal.

1-3 days2-12 guestsImlil / Atlas Mountains
Certified mountain guideMule support for luggageVillage lunchAll permits+1 more
$80 - $500 per person per dayBest: March - November
wellness

Premium Surf & Yoga Retreat

Week-long surf and yoga retreat at a luxury surf villa on the Atlantic coast. Professional surf instruction for all levels, daily yoga sessions, healthy organic meals, and massage treatments.

7 nights6-12 guestsTaghazout
Luxury villa accommodationDaily surf lessonsMorning yogaAll meals (organic)+3 more
$1,200 - $3,000 per personBest: September - April
Golf

Championship Golf Courses

Play courses designed by legends like Jack Nicklaus, Gary Player, and Robert Trent Jones Sr. with the Atlas Mountains as your backdrop.

Royal Golf Marrakech

27 holes · Marrakech

$50-100

Morocco's oldest golf course (1927), set among eucalyptus, palm, and olive trees with spectacular views of the Atlas Mountains. A favorite of Winston Churchill who painted the views during his visits.

Designer: Gustave Stern / Winston Churchill's favorite course

ClubhousePro shopRestaurantDriving rangePractice green
Best season: October - May

Golf Amelkis

27 holes · Marrakech

$60-120

Championship course designed by Cabell Robinson with 27 holes across undulating terrain. Stunning backdrop of the snow-capped Atlas Mountains. Adjacent to the Amanjena resort.

Designer: Cabell Robinson

ClubhousePro shopRestaurantPoolTennis
Best season: October - May

PalmGolf Marrakech Palmeraie

27 holes · Marrakech

$60-100

Robert Trent Jones Sr. designed course set in the famous Palmeraie (palm grove). Three distinct 9-hole courses offering variety from palm-lined fairways to desert-style links.

Designer: Robert Trent Jones Sr.

ClubhousePro shopRestaurantPractice facilitiesGolf academy
Best season: Year-round

Mazagan Beach & Golf Resort

18 holes · El Jadida

$80-150

Gary Player-designed links course along the Atlantic coast. Challenging ocean winds, stunning seaside holes, and resort-level facilities. Part of the luxurious Mazagan Beach & Golf Resort.

Designer: Gary Player

ClubhousePro shopRestaurantSpaBeach
Best season: March - November

Michlifen Golf & Resort

18 holes · Ifrane

$70-130

Jack Nicklaus Signature course in the Atlas cedar forests near Ifrane, the "Switzerland of Morocco." At 1,650m altitude, this is a cool escape from summer heat with breathtaking mountain scenery.

Designer: Jack Nicklaus

ClubhousePro shopFine diningSpaSki nearby
Best season: April - November
VIP Services

Bespoke Concierge & VIP Services

Every detail of your Moroccan journey orchestrated to perfection. Our dedicated concierge team ensures nothing short of extraordinary.

01

Private Airport Transfers

Luxury Mercedes V-Class or Range Rover with professional chauffeur, chilled beverages, and WiFi. Meet and greet at the aircraft door with porter service.

02

Personal Concierge Service

Dedicated 24/7 English-speaking concierge to arrange restaurant reservations, spa bookings, private tours, and any special request during your stay.

03

Private Helicopter Transfers

Skip the roads entirely with private helicopter transfers between cities. Marrakech to the Sahara in 90 minutes with breathtaking aerial views.

04

Private Chef & Sommelier

In-villa or in-riad private dining with a Michelin-trained chef and Moroccan wine sommelier. Custom menus featuring the finest local and imported ingredients.

05

Exclusive Event Planning

From intimate anniversary dinners in kasbah ruins to lavish celebrations in private palaces. Full event coordination with top Moroccan event designers.

06

Luxury Vehicle Fleet

Self-drive or chauffeured access to our premium fleet: Range Rover, Mercedes S-Class, Bentley Continental, and vintage convertibles for coastal drives.

Begin Your Luxury Moroccan Journey

Our luxury travel specialists craft bespoke itineraries tailored to your every desire. From the moment you arrive until your reluctant departure, every detail is perfected.

Browse Luxury ToursRequest a Custom Itinerary

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