A place to come home to.

A riad is a traditional courtyard house inside the old medina, usually with only a handful of rooms around a tiled central courtyard and a rooftop terrace — intimate, characterful and central, but rarely with a large pool or lift. A hotel is a full-service property, often outside the medina walls, with more rooms, pools, spas, parking and concierge. Many travellers do both: a riad for the medina cities and a hotel on the coast or for families.

When your stays are part of a Serenity itinerary we book the rooms directly, confirm room types and bedding, arrange airport and inter-city transfers between properties, and brief each host on your arrival time. Breakfast is included at almost every riad and hotel; desert camps include dinner and breakfast. Anything extra — a private dinner, a spa ritual, an early check-in — we request and confirm in writing before you travel.

Yes — that is how we prefer to work. Rather than booking rooms and travel separately, we plan the whole route as one private itinerary so the stays line up with your driving days, day trips and desert nights. You get a single confirmed plan, one point of contact, and no gaps between where you sleep and where you travel.

No. We are a tour operator, not a hotel group. We work with a hand-picked collection of independent riads, palace and boutique hotels, and desert camps across Morocco, and we book them directly on your behalf. That means we can recommend honestly and match the property to your trip rather than steering you to rooms we own.

A desert camp is a cluster of tents pitched on or beside the Erg Chebbi dunes. Our luxury camps have private en-suite tents with real beds, rugs and lanterns, a shared dining tent, dinner under the stars and a sunrise camel trek over the dunes. You reach them by 4x4 and a short camel ride, and spend one or two nights before continuing your route.