What is the best place in Morocco for couples and honeymoons?

Couples and honeymooners are my favourite trips to design, because Morocco is almost unfairly romantic when you build it right. The single most romantic experience in the country is a night in a luxury desert camp — a private tent on the edge of the Erg Chebbi dunes, a candlelit dinner with no one else around, drums by the fire, and a sky so thick with stars it stops conversation. For a honeymoon centrepiece, nothing else in Morocco comes close. I build at least one of these nights into nearly every couples' itinerary.

Day to day, the romance lives in the riads. A boutique riad is an intimate world turned inward — a hidden courtyard, a plunge pool, rose petals and lanterns, a rooftop where you have breakfast and sunset drinks above the city. The luxury riads of Marrakech and Fes do this with real artistry, and a private hammam-and-massage for two is the kind of slow, sensual afternoon honeymoons are made for. Marrakech is the easiest romantic base because it pairs these riads with the excitement of the medina just outside the door.

Essaouira is the gentler romance, and many couples love it as the wind-down after the desert high. Long beach walks, fresh seafood at sunset, that breezy unhurried calm — it is the part of the trip where you actually relax into each other rather than racing a sightseeing list. The Atlas mountain lodges offer a similar quiet, with cooler air and terrace dinners looking at the peaks. I often close a honeymoon on the coast or in the mountains so the trip ends soft rather than frantic.

My honest advice on structure: do not over-schedule a honeymoon. The instinct is to cram Marrakech, Fes, the desert, the coast, and the mountains into ten days, and that leaves you exhausted rather than dreamy. I would rather do three places really well — a luxury riad, the desert night, and a calm coastal or mountain finish — with private transfers between them so the travel itself is comfortable. Slower, more luxurious, fewer stops: that is the recipe for the trip you will be showing people years later.