How do I keep a big group together while travelling Morocco?

Keeping a big group together in Morocco is genuinely a skill, and the medinas are where it is tested — the souks of Marrakech and Fes are dense, labyrinthine and easy to lose people in within seconds. The foundation is moving as one unit: a private coach or minivan with a driver, rather than a scatter of taxis, so the whole group travels, parks and arrives together. From that single vehicle the day flows in an orderly way, luggage stays accounted for, and you never have the classic group nightmare of half the party in one taxi waiting at a restaurant for the other half who got the address wrong.

I run every group day with a short morning briefing — five minutes over breakfast — where the guide or organiser walks through the plan, the timings and, crucially, the meeting points. People behave completely differently when they know "we regroup at the fountain in the main square at one o'clock" versus a vague "we'll meet up later." Before turning a group loose to shop or explore a souk, set an unmistakable rendezvous: a landmark even first-timers can find again, a specific time, and a fallback. That one habit prevents the great majority of lost-person panics.

Technology does a lot of the herding. I set up a WhatsApp group for every group trip and have everyone share their live location within it, so anyone who drifts can be found and guided back in minutes. I also make sure every single person has the riad's name, address and phone number saved or written on a card in their pocket — because the universal solution to a genuinely lost group member in Morocco is "take any taxi and show this card," and it always works. A local guide's number on that card too, and nobody is ever truly stranded.

The old-fashioned methods still matter most, though. Count heads — out loud, every single time the group reboards the vehicle or leaves a site — because it is astonishing how easily one person lingers at a stall and is left behind. Pair people up with a buddy so each person is somebody else's responsibility, which is especially worth doing with a group spanning different ages or with anyone who wanders. And keep the pace honest to the slowest walker. Do all that — one vehicle, daily briefings, clear rendezvous, WhatsApp, head counts and buddies — and a group of twenty moves through Morocco smoothly instead of constantly fraying at the edges.