Is Morocco better as a couple or with friends?

Happily, this isn't a case of one being right and the other wrong — Morocco is one of those rare destinations that's genuinely wonderful both ways, and I've designed unforgettable trips for honeymooners and rowdy friend groups alike. What changes is the flavour of the experience, not its quality. So rather than crown a winner, let me show you how the same country becomes two different (equally great) trips depending on who you bring.

As a couple, Morocco is deeply romantic, and it's one of my favourite honeymoon countries for that reason. Picture cand-lit riad courtyards, a private dinner on a rooftop over the medina, a sunset camel ride to a luxury desert camp where it's just the two of you and a sky full of stars, couples' hammams and spa rituals, long slow lunches by the sea. The intimacy of riads and the drama of the landscapes lend themselves perfectly to a romantic trip. The only "caveat" is that Morocco's intensity means you'll want some genuinely calm, private retreats built in so the buzz doesn't crowd out the romance.

With friends, Morocco becomes a brilliant shared adventure — arguably even more fun for the right group. Haggling as a team in the souks, piling into a desert camp for a night of drumming and storytelling around the fire, splitting a big table of mezze and tagines, conquering an Atlas trail together, and laughing through the inevitable getting-lost-in-the-medina moments. The sensory overload that can overwhelm a solo traveller becomes a bonding riot with friends, and the costs of a private driver or a whole riad split nicely across a group. The honest caveat is the usual group-travel one: differing budgets, energy levels and interests need talking through upfront to keep things smooth.

So my decision rule is really just to know what you're optimising for. Travelling as a couple? Optimise for intimacy and romance — private experiences, beautiful riads, the desert just for two — and Morocco will feel like the most romantic place on earth. Travelling with friends? Optimise for shared energy and stories — group desert nights, communal feasts, a bit of adventure — and it'll be one of the best group trips of your lives. The magic of Morocco is constant; you're simply choosing whether to experience it as a love story or a shared escapade.