Is Morocco good for a guys' trip?

Guys' trips to Morocco work brilliantly as long as everyone's on the same page about what the trip is: an adventure-and-food blowout rather than a boozy stag circuit. Morocco is a Muslim country where alcohol is available but not everywhere and rarely the centre of the night out, so I steer groups away from expecting a Vegas-style scene and towards what the country actually does spectacularly well — adrenaline by day, incredible food in the evening, and a setting that makes every photo look epic. Groups that come for that go home buzzing.

The adventure menu is genuinely deep. In the Agafay desert near Marrakech I can put a group on quad bikes, buggies and camels with the Atlas as a backdrop, all within an hour of the city. The deep Sahara leg adds 4x4 dune-bashing, sandboarding down the big ergs of Erg Chebbi, and a camel trek out to a camp where the night turns into drumming around a fire. Up in the Atlas there's hiking, mountain biking and, if the group is up for it, a summit attempt on Toubkal. I dial the intensity to the crew's fitness and appetite.

Food is the other pillar, and it's a great leveller for a group of guys. A night-time street-food crawl through Marrakech is exactly the kind of slightly-daring shared experience that lands well — grilled meats and merguez, snail soup, fresh juices, a dozen stalls and a lot of laughing at whoever orders the sheep's head. Add a long lunch of mechoui slow-roast lamb, a rooftop with shisha and mint tea, and the odd cold beer or rooftop bar where they exist, and the evenings have plenty of life even without a heavy drinking culture.

Practically, I keep a guys' trip mobile but low-hassle with a private driver and at least one solid base, so the group spends its energy on activities, not on figuring out directions. I'm always honest with organisers up front about the alcohol situation and the cultural norms — dress reasonably, keep the rowdiness in check in conservative areas — because a group that respects the setting has a far better time and gets a far warmer welcome. Frame it as an adventure trip with great food and epic scenery, and Morocco is one of the most memorable guys' trips going.