Signature dish
Sardines Chermoula
Near the marina
The port of Agadir is one of the world’s great sardine fisheries — order sardines chermoula anywhere near the marina, grilled fresh from the day’s catch.
Read the guide
Eat · Explore · Experience
Agadir
Souss Coast · Beach Resort
Agadir is Morocco’s sun-and-sand resort on the Souss coast — a wide golden bay and beach promenade, the country’s argan capital, and the gateway to Taghazout’s famous surf breaks. It is the relaxed exhale at the end of a Morocco circuit, not an imperial city.
- Golden-sand bay
- Argan country
- Souk El Had market
- Taghazout surf
- Marina seafood
Eat & Drink
What they eat in Agadir.
The dishes, markets and food experiences worth your appetite — drawn from our own guides on the ground. We point you to what to eat and where the locals eat it, not invented restaurant rankings.
Be honest about what you want: Agadir is a modern resort city, not an imperial one. Use it as the exhale — two or three beach days at the end of a circuit, or a warm-winter base. Souk El Had has traditionally closed on Mondays; confirm locally. Confirm current prices when you book.
Explore
What to see in Agadir.
Swim & sunset walksAgadir Bay & Promenade
A sweeping arc of golden sand sheltered by headlands, gentler than most of Morocco’s wave-battered coast, with a beachfront promenade running for kilometres past cafés and terraces.
Sunset viewpointAgadir Oufella Kasbah
The hilltop ruins above the city — rebuilt after the 1960 earthquake — with the illuminated hillside inscription and a commanding view over the bay at sunset.
Anchor Point breakTaghazout Surf Coast
A fishing village turned surf hub with famous right-hand point breaks like Anchor Point — serious winter swell, gentle beginner summer waves, and warm-water surf schools.
Souss valleyArgan Cooperatives
The argan groves of the Souss valley surround Agadir — cooperatives on the inland roads sell certified oil and demonstrate the hand-cracking process.
Signature Experiences
How a day in Agadir unfolds.
Beach & Promenade Day
RelaxedSwimming, camel or horse rides on the firm morning sand, and slow sunset walks past juice stands and terraces.
Taghazout Surf Trip
Half/full dayRight-hand point breaks, surf schools and boho beach cafés 30–45 minutes north of the city.
Souk El Had Argan Run
MorningsThe best place in the region to buy argan products near their source, in a genuine local market.
Paradise Valley & Anti-Atlas
Full dayPalm-shaded river pools and Berber mountain villages, an easy escape from the coast.
The Collection · Private Only
Our Agadir tour collection.
Every tour is private, led by a licensed local guide, and fully customisable to your interests and pace. Prices are per person based on two travellers.
Atlantic CoastFully private4 days
Coastal Essaouira & Beach Retreat
Wind-swept beaches, fresh seafood, and artistic charm
- Essaouira medina walk
- Fresh seafood feast
- Surfing lesson
From$0≈ MAD 12,000
Explore
7 daysAgadir CoastFully private
Moroccan Surf & Yoga Escape
From$1,522≈ MAD 14,000
Explore
6 daysAtlantic CoastFully private
Coastal Morocco Escape
From$3,478≈ MAD 32,000
ExploreYour Next Step
Not sure which Agadir journey is yours?
Three ways in — every one of them leads to a real travel designer, not a form into the void. Pick the one that feels like you.
Keep Going
More ways into Agadir.
Private guided journeys
Agadir Tours
Browse our private, guided Agadir tours and day trips — with pricing, itineraries and the full FAQ.
See all toursGoing in July?Agadir in July
Weather, crowds, what's on and how to make the most of Agadir this July — month by month.
Plan by seasonGo deeperMore Morocco Destinations
Discover the rest of Morocco beyond Agadir — imperial cities, the coast, the mountains and the Sahara.
All destinationsRead Before You Go
Agadir travel guides.
Free, in-depth guides written by our local team — the detail behind every Agadir tour.
Plan your Agadir tour
Your Agadir,
composed in 24 hours
Every Serenity Morocco experience is private, fully customisable, and led by licensed local guides. Tell us what interests you and we'll send a no-commitment Agadir proposal within 24 hours.
Planning for July? Spring and October dates are the most requested — and the first to book out.
Private only · Licensed local guides · Free cancellation up to 48h