Riad 72

Riad 72 represents a masterclass in minimalist luxury, where Italian design philosophy meets Moroccan architectural tradition. Located in the quiet Arset Aouzal neighborhood of the medina, this boutique property was created by an Italian fashion entrepreneur who brought Mediterranean aesthetic sensibilities to traditional Moroccan space planning and craftsmanship.

The entrance courtyard embodies this design philosophy – clean white tadelakt walls create a gallery-like backdrop for a single ancient olive tree and a sleek rectangular reflecting pool. Original zellige tilework has been preserved and highlighted through restraint elsewhere, allowing the intricate geometric patterns to command attention. Comfortable seating in neutral linen and leather provides modern comfort without visual clutter. The overall effect is serene, sophisticated, and timeless.

Four suites occupy the property, each generously proportioned and designed for ultimate comfort. High ceilings with restored cedar beams float above platform beds dressed in Italian linens. Large windows with traditional carved wooden screens allow filtered light while maintaining privacy. Bathrooms are studies in contemporary luxury – marble surfaces, rainfall showers, deep soaking tubs, and premium Italian fixtures. Each suite features unique design details, from original fireplaces to private terrace access.

The rooftop terrace continues the minimalist aesthetic with modern outdoor furniture, shade structures in natural fabrics, and strategic plantings of bamboo and ornamental grasses. A small heated plunge pool provides year-round refreshment, surrounded by teak decking and comfortable loungers. The 360-degree views encompass medina rooftops, minarets, and the Atlas Mountains, best enjoyed at sunset with cocktails from the honor bar.

Dining at Riad 72 reflects the Italian-Moroccan fusion inherent to the property. The chef trained in both Tuscan and Moroccan kitchens, creating menus that might feature homemade pasta with preserved lemon and olives, or perfectly grilled local fish with Moroccan spices and Italian herbs. Fresh ingredients come from both the medina souks and specialty Italian importers. Meals are served in the courtyard or on the rooftop, always beautifully presented with attention to every detail.

The property includes a small but perfectly equipped spa in the lower level, featuring a traditional hammam with contemporary design interpretation. Treatment rooms offer signature massages incorporating both Moroccan argan oil and Italian aromatherapy traditions. The spa can be reserved for private use, particularly popular with couples seeking an intimate wellness experience.

Service at Riad 72 is discreet but impeccable, with multilingual staff attentive to guest preferences while respecting privacy. The concierge team excels at arranging authentic experiences – from private medina tours focused on architecture and design to day trips to the Atlas Mountains with gourmet picnics. They can also arrange access to Marrakech's contemporary art galleries and private collections.

A sophisticated library and sitting room provides retreat space, with floor-to-ceiling bookshelves housing design monographs, Moroccan history, and contemporary literature. The room features a modern fireplace for cooler months, comfortable reading chairs, and a curated selection of design and fashion magazines.

Riad 72 appeals to design-conscious travelers, couples seeking romantic escape, and anyone who appreciates the intersection of different cultural aesthetics. The small size ensures exclusivity and personalized attention, often attracting return guests who appreciate the property's unique character and the high level of hospitality that makes each stay feel like a private home rather than a hotel.