What are the best things to buy in Marrakech?

Culture & Etiquette Started April 2026 1 reply

Traveller question

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April 2026

Question

What are the best things to buy in Marrakech?

Asked by a traveller planning a trip to Morocco. Here's the honest answer from one of our travel designers.

Amina

Travel Designer · Staff

Cultural Travel Designer

April 2026

Best answer

Marrakech’s souks are best for leather babouche and bags, lanterns and metalwork, rugs and kilims, spices and argan products, ceramics, woven baskets and raffia bags, and natural cosmetics like rose water and black soap. The Mellah spice market and Souk Semmarine are the heart of it.

Marrakech is the great shopping city, a labyrinth of specialised souks where whole alleys are devoted to one craft — you'll hear the metalworkers before you see them, smell the tanned leather and the spice pyramids around the next corner. Souk Semmarine is the grand spine; branch off it and you tumble into the dyers' souk, the babouche souk, the lantern souk. Give yourself a full morning to get happily lost.

My Marrakech buy-list: babouche slippers in every colour (the city is famous for them), leather bags and poufs, and the pierced-metal and coloured-glass lanterns that are practically the city's emblem. Raffia and woven palm-leaf baskets and bags have become a Marrakech signature — light, cheap, beautiful, and brilliant for carrying everything else you buy. Rugs and kilims abound, though for the very finest weaving some travellers prefer the Atlas villages or Fes.

Don't miss the Mellah spice and apothecary market near the old Jewish quarter — saffron, ras el hanout, dried rosebuds, cumin, and the herbalists' stalls selling argan oil, prickly-pear seed oil, ghassoul clay, rose water and savon noir (black soap) for the hammam. These cosmetics are featherweight, pack flat, and make gorgeous gifts. Ceramics from the Marrakech and Safi traditions — tagines, bowls, the cobalt-and-white plates — round out a perfect haul.

Two insider tips. For a calmer, fixed-price taste of the same crafts, the Ensemble Artisanal (a government-backed artisan complex near the Koutoubia) lets you see fair prices without haggling — a great first stop to learn what things should cost. And if you fall for a rug or a heavy lantern, most reputable Marrakech shops will arrange international shipping; get it in writing, photograph the piece, and keep the receipt. I can recommend the trustworthy ones.

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Amina Cultural Travel Designer, Serenity Morocco Tours. Answered April 2026.

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