What are Morocco's most photogenic places?

Chefchaouen is the most photographed town in Morocco, and rightly so — almost every frame works. The blue-on-blue alleys, the contrasting splash of a red door or pink bougainvillea, the cats on the steps, the laundry strung overhead. I always tell clients to shoot early morning before the crowds, climb toward the upper streets, and then hike fifteen minutes to the Spanish Mosque for the postcard shot of the whole blue town against the Rif mountains at sunset.

For landscape photography, the south is unmatched. The Erg Chebbi dunes at first light, all rippled sand and long shadows, are the Sahara shot everyone dreams of. Ait Benhaddou at golden hour, the mud-brick ksar glowing above the river, is endlessly cinematic. And Todra Gorge, with figures dwarfed by the towering red canyon walls, gives you that dramatic sense of scale that flat photos of monuments never manage.

Marrakech is where the colour and pattern live. The Jardin Majorelle — that intense cobalt blue against green cacti and yellow pots — is one of the most Instagrammed spots in the country. The Bahia Palace courtyards and the carved cedar and zellij of the Ben Youssef Madrasa reward anyone who loves symmetry and detail. And the Fes tanneries shot from a leather-shop terrace, with their honeycomb of coloured dye pits, is one of the most striking aerial-style images you can take at ground level.

I finish on the coast and the rooftops, because the light there is gorgeous. Essaouira’s cobalt fishing boats lined up against the weathered ramparts, with gulls overhead and Atlantic spray, make for moody, atmospheric frames. And honestly, some of my favourite client photos are the simplest — a glass of mint tea, a tagine steaming, and a medina rooftop at golden hour with the call to prayer in the air. Morocco gives you a different perfect shot in every region.