Where are the most Instagrammable places in Morocco?

I'll answer this for what it really is — people want the frames that stop a feed — but I'll also nudge you toward the ones that are genuinely beautiful rather than just over-shared. The undisputed star is Chefchaouen: the blue staircases, the rounded blue doorways and the flower pots against painted walls are about as photogenic as a town gets. In Marrakech, the Jardin Majorelle with its cobalt-blue villa (the famous "Majorelle blue") and Le Jardin Secret with its tilework and tower are the two most photographed gardens, and they're stunning — but they get very busy, so I send guests at opening time.

Riads are the secret Instagram weapon. The classic Moroccan courtyard — zellige tiles, a central fountain, brass lanterns, carved cedar, a pool of light from the open roof — makes the most atmospheric portrait backdrop in the country, and you don't have to fight a crowd because it's your own accommodation. I deliberately choose photogenic riads for guests who care about this; some of the best images from any trip are shot over breakfast in the courtyard or up on the riad's own rooftop terrace at sunset with the medina rooftops and the Koutoubia or a minaret behind.

Beyond those, the keyhole and horseshoe-arch doorways are everywhere and endlessly shootable — Fes and Marrakech medinas, the Ben Youssef Madrasa with its breathtaking tiled courtyard (a genuine showstopper), the Bahia Palace, and the gates of the imperial cities. The Erg Chebbi dunes at golden hour, a lone camel train cresting a ridge, the colourful spice and dye markets, and the blue boats and white-and-blue ramparts of Essaouira all deliver. Even the carpet shops, with stacks of colour, make a frame.

My honest counsel: the most "Instagrammable" spots are also the most crowded, so timing is the whole game. The blue alleys of Chefchaouen, the Majorelle garden, Ben Youssef and the popular rooftops all look magical empty at 8am and chaotic by 11. We build mornings around getting you to the photogenic places first, then move to less crowd-sensitive things later. A little restraint pays off too — some of my guests' favourite shots end up being a quiet tiled fountain or a shaft of light in an empty alley, not the spot with the queue.

And one gentle reminder that matters here more than most places: be respectful when you're chasing the perfect shot. Don't block a working alley for ten minutes, don't photograph locals without asking (more on that elsewhere), and remember Majorelle and the madrasas are loved by Moroccans too. Get the frame, but get it graciously — that's the Morocco worth posting.