Traveller question
Member
April 2026
What is Ashura in Morocco?
Asked by a traveller planning a trip to Morocco. Here's the honest answer from one of our travel designers.

Traveller question
Member
April 2026
What is Ashura in Morocco?
Asked by a traveller planning a trip to Morocco. Here's the honest answer from one of our travel designers.
Amina
Travel Designer · StaffCultural Travel Designer
April 2026
Ashura falls on the tenth day of the Islamic month of Muharram. In Morocco it is a largely joyful family occasion, especially for children — marked by gifts of toys and sweets, dried fruits and nuts, splashing water (zamzam), drumming, and bonfires (chaala) lit on the eve, alongside fasting and charity for the devout.
Ashura in Morocco surprises many visitors, because it carries a very different mood here than in some other parts of the Muslim world. Falling on the tenth day of Muharram, the first month of the Islamic calendar, it is, for most Moroccan families, a warm and largely cheerful occasion centred on children, sweets and folk customs — layered over its religious significance as a day of fasting and remembrance for the pious.
For kids, Ashura can feel like a second Eid. They receive toys — drums and tambourines especially — sweets, and the traditional 'fakia', a spread of dried fruits and nuts: dates, figs, almonds, walnuts and raisins heaped on the table. Families also dedicate part of the day to charity, giving to the poor and to relatives, reflecting the older meaning of Ashura as a time of generosity and sharing one's blessings.
Then there are the two customs that delight every visitor who stumbles onto them: water and fire. On Ashura morning, people splash and douse each other with water — a playful, sometimes drenching ritual called 'zamzam' after the sacred spring, thought to bring purification and good fortune. On the eve, neighbourhoods light bonfires known as 'chaala' or 'sha'ala', leaping over the flames for luck, the streets glowing and smoky and full of laughter.
I always add a note of respect and nuance. For Shia Muslims, Ashura is primarily a solemn day of mourning for the martyrdom of Imam Hussein, and Morocco is predominantly Sunni, which is why the local flavour here leans festive and folkloric. As a traveller you may see the bonfires and water games without realising it is Ashura, so it helps to recognise them. If you are out and about, expect a few cheerful splashes — take it in good humour, it is meant as a blessing.
Amina — Cultural Travel Designer, Serenity Morocco Tours. Answered April 2026.
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